By IE&M Research
Ayesha Takia, reinforcing her commitment to health and wellness, has given a new flavor to Mumbai-based startup The Good Life Company. Started by Bhuman Dani and Shariq Ashraf, the company sources teas from different parts of the globe.
“India, unfortunately, has become a copycat story.
Entrepreneurs take an idea that has worked elsewhere and ‘Indianise’ it, be it Flipkart, Snapdeal or Ola. We are not innovative. In the case of Magzter, it was a need we had. We had a magazine (Galata), we wanted to make it digital and give it a global reach. That’s how Magzter was born. You see few innovative moves here – like Flipkart’s cash-on-delivery model. Sadly, it is not in our ethos. Many entrepreneurs come with great ideas, get money in the bank and burn it. Many people took a lot of money and diluted their ownership. As a result, they have become glorified employees and don’t have the drive to take the company to the next level.” – Girish Ramdas, who set up Magzter
When they met restaurateur Farhan Azmi to have their teas listed with his hospitality ventures – Café Basilico, Koyla and Chai Coffi, Farhan decided to invest in the company. With Ayesha Takia Azmi he seed funded `6.75 crores in April 2017. Now The Good Life Company is listed with over 75 hotels, restaurants and cafes. The company recently launched its e-commerce website where consumers can buy the entire product range.
