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Good Life Company

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By IE&M Research

Ayesha Takia, reinforcing her commitment to health and wellness, has given a new flavor to Mumbai-based startup The Good Life Company. Started by Bhuman Dani and Shariq Ashraf, the company sources teas from different parts of the globe.

“India, unfortunately, has become a copycat story.Good Life Company 1 Entrepreneurs take an idea that has worked elsewhere and ‘Indianise’ it, be it Flipkart, Snapdeal or Ola. We are not innovative. In the case of Magzter, it was a need we had. We had a magazine (Galata), we wanted to make it digital and give it a global reach. That’s how Magzter was born. You see few innovative moves here – like Flipkart’s cash-on-delivery model. Sadly, it is not in our ethos. Many entrepreneurs come with great ideas, get money in the bank and burn it. Many people took a lot of money and diluted their ownership. As a result, they have become glorified employees and don’t have the drive to take the company to the next level.” Girish Ramdas, who set up Magzter

When they met restaurateur Farhan Azmi to have their teas listed with his hospitality ventures – Café Basilico, Koyla and Chai Coffi, Farhan decided to invest in the company. With Ayesha Takia Azmi he seed funded `6.75 crores in April 2017. Now The Good Life Company is listed with over 75 hotels, restaurants and cafes. The company recently launched its e-commerce website where consumers can buy the entire product range.

 

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