jüSTa is a name synonymous with ultimate luxury infusing well with an artistic blend of Indian origin art form & architecture. Being a leading Luxury Hotels & Resorts Brand in India, jüSTa symbolises restoration, rebuilding, and revitalization of expressive Indian culture and tradition reflected in the outlook of every single hotel. The hotel, promoted by Shri Ashish Vohra, the Founder & CEO, is marked by its 16-year continued success, ideally reflected in the dimension of unique art pieces integrated well by hotels & fashion designer Ms Deepika Govind, the co-founder and head of interiors. Mr Sanjeev Singh, General Manager, is more than willing to make sure the guests are looked after really well.
It has a Botique Beach Resort at Morjim BEACH Goa with lot of lush green garden & campus. It has 18 Luxury Rooms, whereas 3 Superior Rooms, 8 Premium Rooms, 6 Deluxe Rooms, and one Maharaja Suite by centralized pool for hosting pool party and social gatherings events. For Food & Beverage the hotel has the Global Cuisine Restaurant WIRE ROOM (Kitchen + Bar) which serves delicious meals and Beverage.
jüSTa is a Sanskrit word, which means ‘to welcome’ to your home. At jüSTa hotels, this warm invitation of Indian hospitality meets international standards of luxury. The experience is further enhanced by Deepika Govind’s unique handcrafted design for each jüSTa property. The management believes in individualized service.
The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical stratum of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa. For jüSTa, art is more than just décor. It believes that art is the ultimate expression of a culture. At jüSTa, each piece of art reflects a dimension of the Indian culture, traditional or emerging. Unique art pieces have been integrated in jüSTa’s experience and play a dynamic role in delivering the brand that is distinctively India.
The ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, it aims at creating a special niche for Small Luxury Hotels, allowing jüSTa to be international in every way, with an Indian identity. Its properties offer the opportunities to experience architectural wonders, authenticity, unique accommodation options, and pioneer locations all across India.
The Man behind the Luxury
With over 25 years of enriching experience with The Oberoi Hotels & Resorts, Ashish Vohra, the Founder & CEO, has handled key position like Regional Director – Northern Region, Director of Marketing and Brand Development where during his tenure were launched the Uday Vilas, Raj Vilas, Amar Vilas & Vanya Vilas, which are now the top rated hotels in the world according to Conde Nast. He specializes in the field of Marketing, Sales, Strategy and Finance. He has also served as the Resident Director in India for The Leading Hotels of The World. The company has grown organically with a mix of own hotels, Revenue share and Management contract model in the portfolio is set to expand to newer cities in the