Addressing customers’ need for convenience to complete the medical examination for availing the insurance policy, Kotak Mahindra Life Insurance Company Ltd (KLI) has rolled out a new initiative to take this process to the customer’s doorstep. KLI has partnered with Visit Health to conduct Cardiac Treadmill Test (CTMT) and pathology tests at the customer’s residential location.
All individuals aged 45 years and above who take a life policy of Rs 1.5 crore and above or a non-life policy of Rs 2 crore and above must undergo medicals, including a stress test, to evaluate cardiac health. Unlike a pathology test, specialized medicals like cardiac or stress tests such as an ECG & CTMT require machines, testing equipment, etc., which cannot be conducted via a home visit.
Traditionally customers needed to visit a medical centre empanelled with the life insurer for the stress test. This requirement often caused a delay in onboarding the customers by the life insurance company.
The wait seems to be over. Through the Mobile Medical Van, KLI enables customers to book their medical examination at a desirable time within the comfort of their residence. The Medical Mobile Van is equipped with all the necessary instruments, facilities and a full-time doctor to carry out the prescribed test & services. After a successful pilot in Delhi, KLI will roll out the CTMT service in Mumbai, and as a part of its first phase will soon offer this offer in all major cities like Bangalore, Hyderabad, Chennai, etc.
Mahesh Balasubramanian, managing director, Kotak Mahindra Life Insurance Company Limited said, “At Kotak it has always been customer-first. Last few years due to the pandemic both the requirement and awareness for Life Insurance protection products has been on the rise. One critical aspect of protection business is the medical underwriting which today causes friction in onboarding customers. While pathology tests were easily done through home visits, customers were finding it difficult to get a CTMT test done at their residence. This has seen a substantial amount of customers’ opting out of buying insurance. As an ongoing endeavour to provide innovative services, we at KLI are offering the CTMT at customer’s convenience as well as within the comfort of the customers’ residence.”