BlueStone Jewellery and Lifestyle Limited has fixed the price band of ₹ 492/- to ₹517/- per Equity Share of face value ₹1/- each for its maiden initial public offer. The Initial Public Offering of the Company will open on Monday, August 11, 2025, for subscription and close on Wednesday, August 13, 2025. Investors can bid for a minimum of 29 Equity Shares and in multiples of 29 Equity Shares thereafter.
- Issue Opens: August 11, 2025
- Issue Closes: August 13, 2025
- Face Value: Rs 1 each
- Price Band: Rs 492 – 517 per share
- Lot Size: 29 Shares
BlueStone Jewellery and Lifestyle Limited offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers. It is a digital first direct-to-consumer (“DTC”) brand focussed on ensuring a seamless omnichannel experience for customers and is the second largest digital-first omni-channel jewellery brand in India, in terms of revenues in Fiscal 2024. It retails its products through its website www.bluestone.com and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores. It is among the few Leading Jewellery Retailers* with a pan-India presences with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.
The company, as a design-led brand, offers a variety of designs across various price points tailored to various occasions and customer preferences. It focuses on designing jewellery for women, men and couples between the ages of 25 to 45 years who value unique designs, modern styles and have a tendency to discover brands through social media or online channels.
It has a wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, it had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products and it operates three manufacturing facilities located in Mumbai, Maharashtra, Jaipur, Rajasthan and Surat, Gujarat.
BlueStone Jewellery and Lifestyle’s revenue from operations increased by 39.83% from ₹ 12,658.39 million in Fiscal 2024 to ₹ 17,700.02 million in Fiscal 2025, primarily due to an increase in sale of products by store sales growth in existing stores, rising vintage of stores and higher inventory, as well as addition of new stores.
