Godrej unveils ‘Accidental Invitation’ Initiative Under Har Ghar Surakshit

Locks & Architectural Solutions (LAS), a key business of the Godrej Enterprises Group, has announced a strategic scale-up of its flagship initiative, Har Ghar Surakshit, as it enters its ninth year. The expansion reflects LAS’s aggressive push into the high-growth smart home segment, targeting double-digit growth through a robust portfolio of digital locks.

With an aim to democratize smart security solutions for India’s mass-premium consumers, the brand continues to focus on design and price innovation across its range of made in India digital locks. Godrej has demonstrated remarkable growth in its digital locks category, with a 35% growth and a leading position in the market.

On the occasion of Har Ghar Surakshit, Godrej’s flagship home safety awareness program, the brand introduced the Accidental Invitation App—a first-of-its-kind digital platform aimed at educating citizens on how oversharing on social media can compromise home security. Supported by Meta, the campaign highlights the risks of online oversharing by providing individuals with a personalized ‘Accidental Invitation Score’ and tailored safety solutions.

Completely created on AI, the campaign features films that depict real-life scenarios, reinforcing the message that in today’s connected world, true security begins with mindful behaviour- both online and offline.

Social media-related cybercrimes in India have nearly tripled in the last five years. With cybercrimes becoming an increasing threat, digital safety is gaining precedence not just for security but also convenience. In response, Godrej has introduced a slew of affordable digital locks. The all-new Neo Digital Locks Range represents the next evolution in intelligent security for modern Indian homes.

Combining advanced technology, elegant design, and affordability, the range includes models equipped with features such as built-in video door phones, Wi-Fi and Bluetooth connectivity, multiple access modes, anti-theft alarms, and emergency power backup. With prices starting at Rs 8,999, the Neo range is positioned to meet the diverse needs of urban consumers seeking convenience, security, and style.

Speaking on the occasion, Shyam Motwani, Business Head, LAS, Godrej Enterprises Group, said, “For eight years, Har Ghar Surakshit has championed home safety as a shared responsibility. With the Accidental Invitation App, we are extending this mission into the digital realm. The launch of the Neo Digital Locks Range marks a strategic step in redefining intelligent security for modern Indian homes and driving growth in the smart home category.”

With over 1.7 lakh home safety check-ups conducted to date and 21,000+ in FY26 alone, Har Ghar Surakshit continues to drive awareness and adoption of smart safety solutions. This effort has delivered double-digit year-on-year growth in the adoption of home safety solutions, as well as digital locks, last year, reinforcing Godrej’s leadership in the category. The initiative has not only strengthened consumer trust but also delivered strong business performance, with the digital locks category contributing an increasing share to overall revenue.