Tanishq, from the House of Tata, taps into natural gemstone jewelry—an emerging category witnessing growing consumer interest in India. Anchored in a curated selection of 100% natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity and design-led aesthetics, alongside the introduction of its latest collection, Hues, within this category. Modern women are increasingly seeking pieces that offer distinction, individuality, and a youthful yet refined appeal, and Tanishq responds to this shift, reimagining how natural gemstones are experienced across both every day and occasion wear.
The idea behind Hues draws inspiration from the fluidity and richness of an Indian summer, where these elements are reinterpreted into sculptural forms, and bold contemporary compositions. At the centre of each design lies the gemstone, with contour, structure, and silhouette thoughtfully crafted to enhance its natural vibrance and depth. The range showcases a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth, cabochon-finished stones, each bringing out a unique character and brilliance. The use of cabochon-cut stones introduces a sculpted, luminous quality, while layered colour compositions and techniques such as bunching and slicing add depth, texture, and a sense of movement—resulting in jewellery that feels dynamic, expressive, and distinctly modern
Crafted exclusively in 18kt gold, Hues reimagines the way gold is experienced this Akshaya Tritiya—moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn. Bringing together a selection of carefully sourced natural-coloured gemstones from regions across the world, such as emeralds, amethysts, citrines, tourmalines, and tanzanites, each stone is 100% natural in origin, sourced with expertise and selected through rigorous standards for its colour, clarity, and intrinsic character. Backed by transparent pricing, lifetime maintenance, and a 100% exchange value, each piece of the collection reflects not just beauty, but enduring value and authenticity—bringing greater trust and credibility to the natural gemstone jewellery category in India.
At the heart of the campaign is Triptii Dimri, bringing alive the spirit of Hues. The campaign celebrates colour as a powerful form of self-expression, capturing how jewellery becomes an extension of a woman’s mood, individuality, and evolving personal style. Introduced as the face of the campaign, Triptii embodies the spirit of Hues.
Starting from ₹30,000, the range offers a versatile selection designed for both occasions and everyday wear. To mark Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20% off on making charges of gold jewelry and on diamond value, along with a flat ₹201 off per gram on gold jewelry purchases. Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewelry that is both meaningful and wearable.
