The new LIC’s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC’s Super Sales Saathi) was launched recently.
MyLIC is a next-generation mobile application, built to redefine the experience of how policyholders will manage their life insurance portfolio. Super Sales Saathi App is a next generation mobile application for LIC’s marketing personnel. These Apps have been designed with a user-first philosophy, bringing together intuitive design, powerful features, and cutting-edge technology to deliver a seamless, intelligent, and personalized 360 degree experience.
LIC of India’s next-generation digital Apps have been designed with a clear focus on transforming customer experience, empowering intermediaries, and modernizing internal operations. Built with advanced technologies, including AI, the Apps aim to deliver a seamless, secure, and fully integrated digital insurance ecosystem.
MyLIC App – Key Customer-Facing Capabilities
- View and manage insurance portfolio at one place
- Pay premiums instantly
- Track policy Benefits in real time
- Avail Paperless Policy Loan
- Update Policies, online
- Revive Lapsed Policies, online
- Explore and Buy policies online – Simple, Fast and Digitally
- Fast, Secure & Paperless e-KYC
Super Sales Saathi – Key Marketing-Focused Capabilities
- Digital sales tools
- Real-time policy status tracking
- Automated reminders for follow-ups
- Integrated communication with customers
- AI-driven nudges for customer value enhancement
- Digital sales kits and product explainers for on – the-go presentations
- Performance dashboards to help intermediaries monitor targets and achievements
Both the above mobile Apps are delivered through LIC’s DIVE (Digital Innovation & Value Enhancement) digital transformation platform, designed to deliver a seamless, secure, and fully
integrated insurance experience for customers, intermediaries, and employees. These Apps enable policy management, premium payments, personalized product recommendations, and advanced intermediary productivity tools. DIVE represents a major strategic shift toward a modern, digital-first LIC, reducing office dependency and enhancing operational efficiency, pan-India.
