Navi Mumbai-based FMCG company Melting Pot Food Products Pvt Ltd has officially announced that India’s celebrated culinary expert and restaurateur Chef Harpal Singh Sokhi has joined the company as both an investor and brand ambassador for its flagship brand, Inchi.
Established in 2017 and spearheaded by Nikhil Bharti, R P Chatterjee and Manish Pardiwala, Inchi has evolved rapidly to become a household favourite in the Indo-Chinese segment with a diverse portfolio of over 100 products.
Highlighting the significance of this strategic partnership, Nikhil Bharti, Director at Melting Pot Food Products Pvt Ltd, stated, “With a wide range of products loved and appreciated by the public, Brand Inchi and the company today are at a crucial junction in our journey, and we are well poised for explosive growth. We were looking for a brand face who is as universally loved as our products and someone who deeply believes in the Indo-Chinese category. Chef Harpal was the absolute perfect fit. With his onboarding and strategic collaboration, we are confident in scaling our operations up to ₹500+ crore in the next 5 years.”
This high-profile alliance transcends traditional celebrity endorsements. Beyond acting as the face of the brand, Chef Harpal will take an active role as a culinary partner, contributing to product innovation, recipe development, and making flavourful restaurant-style Indo-Chinese cooking more accessible to households across India.
