How something is said, what is said, and why people should respond to the message are essential elements to achieve success. The public respects and supports individuals and companies that demonstrate integrity, ethics and good business judgment in public matters. It is an issue of style versus substance. Now to move to the next level – how we can use Public Relations as a tool to achieve this.
Besides having solid skills in media relations, investor relations, employee communications, speaking on your feet, managing a crisis, orchestrating the right image, if you understand public relations, the world is yours. If you don’t, you can end up in serious trouble. So remember the five basic mantras –
Serve the Best:
He profits most, who serves best. That’s one of the best known slogans in business. It also is one of the most sensible keys to success in life. Serving best means not just expected service or regular service or good service.
Never Forget To Help
those whose help you want in return. And keep doing these personal services continuously without thought of immediate benefit to yourself.
Pay the Price and Take it:
Mind power is another most important key to success. Mind power and will power act in a parallel dimension. Will Power is the relentless driving, irresistible determination to obtain what you want, to reach a desired goal regardless of everything. Nature says, “You can have anything you want. Pay the price and take it.” And will power is the willingness to pay the price, whatever it is, in sacrifice, in money, in time, in effort. History is a witness that very few billionaires had much money to start with. In fact, just about all they had was the will power to keep trying.
Curiosity killed the cat, but where human beings are concerned, the only thing a healthy curiosity can kill is ignorance. Who said it, I have no idea. But it is true. Albert Einstein once said, “Once you stop learning, you start dying.” Learning takes place everywhere if you are present and open to it. There is no way to do it.
Don’t just be parts of the landscape or just part of a crowd or just a member of a group or just one of the employees. Be something special like a volcano. If you want people to pay attention to you, you are going to have to be a one-person spectacle. People respect a volcano. A volcano spreads heat. So people respect it. No one dares to oppose the oncoming, unstoppable, constantly spreading, all-consuming heat. Life gives you that same choice: To be a powerful geyser or a little squirt. The choice is yours. What is the one characteristic found in almost all tremendously successful persons throughout history? It is unlimited energy. These tremendously successful people are human dynamos of super energy. Chronic fatigue is caused by boredom, anxiety, worry, resentment or a sense of guilt hidden deep in your subconscious. To feel energetic you have to act energetic.
What Makes People Seem Old?
Physically we all anticipate that we will get old but mentally no. Old is a state of mind. There are many things in life you have no control over, but your outlook on life is not one of them. Being old and thinking old are two different things. I know twenty-two year olds who think old simply because they don’t want to experience new things or entertain different or unique ideas. Do you think old age is a handicap? Kant wrote some of his greatest philosophical works after he was seventy.
People become stale when they stop expanding their minds and yearning to grow. Stale people are disinterested in new technology and in general are hesitant to accept change. Because people are always changing, a good way not to become stale is to constantly be in tune with others needs and desires. It needs to be done more often because trends and technology are constantly changing. Thinking youthfully, wondering, reflecting, being creative, and exploring are ways to break out of the rut of stale thinking. Your desire to keep experiencing new and creative things and your overall attitude will keep you exactly as young as you want to be. You control your own mind-set and actions. The big tipoff is how you interact with others. Seeming old has nothing to do with a person’s age. It evolves from remaining too comfortable in your ways and ceasing to grow. Youthfulness is a prized commodity. We lose respect for people who let themselves get old. If you think you are getting stale, you probably are.